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A great graphic example of competitive advantage

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Many of us know the story of how Southwest Airlines has remained so profitable against bigger airlines – it focuses on its competitive advantages – they fly one model plane, they cross-train their staff, they turn (term for time plane lands til it takes off) planes twice as fast as the industry standard, they cut costs on things that don’t matter and they offer exceptional customer service.

This graphic does a great job detailing how competitive advantage works – thanks to for finding the article (click the Gizmodo link for the full size image).

Todd Clarke @ August 18, 2009

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