Drones, technology, and ethical use of social networking

Drone photograph taken over downtown ABQ

On Thursday, July 20th, Cantera Consultants & Advisors will offer its 8 hour course “Ethical use of social networking, technology (and drones)”

This course counts for 8 hours of CE (Training) and fulfills your license renewal requirement with the NMREC for a 4 hour ethics course.

Topics covered in the course:
– latest in effective use of technology for real estate – including:
– how to develop a paperless office, and the Internal Rate of Return for doing so
– which laptop to buy
– how to incorporate tablets into your day to day business
– 100 apps in 60 minutes (iOS and Droid)
– overview of social media by platform
– the demographics drivers behind social media marketing
– what works and what doesn’t
– development of your marketing plan
– incorporating ethics into your social media marketing plan
– retooling your marketing program (includes a copy of the NM Apartment Advisors Inc marketing program that has been used to sell over $450M of apartment investments)
– developing metrics to track your marketing programs results
– drones – is it time to have one – includes hands on time with three different drones (and a drone pilot on hand to answer your questions)
(yes you read that correctly – you will get a chance to be hands on with one of 3 drones)

Seating is limited at this amazing downtown Albuquerque course facility (location shared after registration) – register for this course at http://www.canteraconsultants.com/courses

8 Hours – Ethical Use of Social Networking, Technology (and Drones) – 7/20/2017 – 8am – $129 – http://www.canteraconsultants.com/courses

Thanks,
Todd Clarke CCIM
CEO
Cantera Consultants & Advisors Inc

 

Santa Fe Course – 7/18/2014

Logo-SantaFeAssoc

The following are links and documents from todays presentation.
Complete the 2014 ULI Value / CAP rate survey here

Prezi from today – Ethical use of social networking Prezi-CCA-EthicalUseofSocialMedia-072014

List of iOS apps – click here

Today’s powerpoint presentation can be found by clicking here- SantaFe-Tech-SocialNetworkingWebinar-07182014-v5

CCIM 2013 annual seminar – 97 apps in 90 minutes

Click here for the technology blog

Course: Ethical use of Social Networking and today’s latest technology

This day long course covers the ins/outs of navigating the social networking minefield as well as the latest in technology and how to use it to make you more efficient in your daily work.

Learn how to:
– Develop a social networking policy for you and your agents
– Determine which social networking tools will work best with your customers
– How to tap in to the Gen Y market and what they are looking for in terms of information and content
– What software and tools you can use to manage social networking
– How to engage clients using social networking
– What tools you need to take your office paperless
– The latest in market trends and how they impact your business
– The latest tech to separate the time wasters from those tools that can make you more efficient
– How to make your iPad or Droid tablet an effective marketing/presentation and business tools (including top apps)
(You can see Todd Clarke and Todd Kuhlman present over 100 mobile apps in 90 minutes at the national CCIM conference in Denver, CO – click here – https://www.youtube.com/watch?v=Wjj3bhxHS44)

One of my former students kindly offered this testimonial:

“Todd’s got his eye on the ball when it comes to technology. He knows what works and perhaps more importantly knows what doesn’t work and can help you steer away from traps.” – Richard E. Juge, CCIM, SIOR (National CCIM president 2010)

Register for this or any other course at www.canteraconsultants.com/cca2015 .

Additional information about your international award winning instructor can be found at www.toddclarke.com

Tapping into people’s memories as part of your social networking strategy

OR, using Groups effectively on Facebook.

As someone who has covered, spoken and taught courses on social networking, I can tell you this the fastest evolving part of the internet today. Facebook membership is rumored to be over 750 million people, or 20% of all of the business people on the internet today.

During the last few years I have seen mildly ineffective to downright disastrous uses of social networking, and the successful uses are fewer and far between.

Today I would like to focus on one of that success by focusing on a local Facebook group page that grew its membership from 30 to 15,000 and experienced over 40,000 posts in one weeks time.


The group Remember when in Albuquerque… had a simple concept – encourage local Albuquerque’s to share their memories of by gone places, people, and events.


The original idea came from Laura Reynolds, a Realtor in Las Cruces, who came across a Facebook group that allowed people who grew up in Ft. Worth to share memories. Laura suggested to her husband that he start a group about Albuquerque.

Steve started the group, Remember when in Albuquerque and quickly had 30 members. As those members started to tell their friends, and started posting their Albuquerque, memories, growth started to accumulate exponentially, and Steve requested a handful of us help administer (myself included).

I kept track twice a day of the growth of the group:

While the occasional commercial does popup on the group and there has been some sniping about deleted posts, the group has continued to grow as more people share their memories about Albuquerque.

Although many people know that four generations of my family has lived and worked in Albuquerque, many don’t know that I am an Albuquerque history buff and have a large collection of old photos, postcards and books. What better venue to share these? As I shared, others chimed in, and my “friends” counter increased by another 15% or so. (No, I don’t know all of them, but if they love Albuquerque history as much as I do, why would I tell them no?)

The group has received recent coverage from the local to TV new on KRQE as

As well as a front page article in the Albuquerque Journal:

(c) Albuquerque Journal 2011

Is this a short term fad, or a long term trend?

For now, I would say long term trend. Although Facebook doesn’t share average time spent on any one group, a common expression from group members is how much fun they’ve had strolling down memory lane, and how much of their day has flown by.

Even after growth in the group stabilized at 15,000 (or so members), the media coverage has exposed the group to new people who are asking to join, creating that ever increasing spiral of increasing exposure, which is truly any marketers dream.

All in all, I’d label this a “sticky” success.

A new form of advertising – your house

Thanks to Gizmodo.com for sharing from Adzookie.com which is a UK based company that is offering to pay homeowners mortgages if they let them paint their house with advertisements.

Although the Gizmodo posting indicates the advertisement is only in UK, when I went to their website it looks like they are up and running in the USA as well!

Announcing our Social Networking scavenger hunt


Would you like to win a new iPad2 with red leather cover (notice the CCIM logo?)

Correctly answers the first 10 questions on our social networking quiz and give us some feedback on the next 4 questions at:

www.canteraconsultants.com/scavengerhunt

Good luck!

This marketing effort will be used to gauge the effectiveness of social networking in the marketing of the CCIM Technology and Social Networking course http://www.ccim.com/education/course/TSN/TSN0001 .