On Thursday, July 20th, Cantera Consultants & Advisors will offer its 8 hour course “Ethical use of social networking, technology (and drones)”
This course counts for 8 hours of CE (Training) and fulfills your license renewal requirement with the NMREC for a 4 hour ethics course.
Topics covered in the course:
– latest in effective use of technology for real estate – including:
– how to develop a paperless office, and the Internal Rate of Return for doing so
– which laptop to buy
– how to incorporate tablets into your day to day business
– 100 apps in 60 minutes (iOS and Droid)
– overview of social media by platform
– the demographics drivers behind social media marketing
– what works and what doesn’t
– development of your marketing plan
– incorporating ethics into your social media marketing plan
– retooling your marketing program (includes a copy of the NM Apartment Advisors Inc marketing program that has been used to sell over $450M of apartment investments)
– developing metrics to track your marketing programs results
– drones – is it time to have one – includes hands on time with three different drones (and a drone pilot on hand to answer your questions)
– (yes you read that correctly – you will get a chance to be hands on with one of 3 drones)
Whether you are a beginning or advanced Excel user, this course will demonstrate how you can be more efficient, productive and improve your presentations.
Topics covered in the course include:
– Making stunning custom graphs
– Key formulas
– Database normalization
– Using Pivot Tables
– Using Goal seek to find the solution
– Conditional formatting as a tool to make legible and cool looking spreadsheets
– Creating macros to make your spreadsheet work more efficiently
* bringing a laptop with any version of Microsoft Excel is highly recommended
An example of an apartment dashboard tool created in Excel:
This day long course covers the ins/outs of navigating the social networking minefield as well as the latest in technology and how to use it to make you more efficient in your daily work.
Learn how to:
– Develop a social networking policy for you and your agents
– Determine which social networking tools will work best with your customers
– How to tap in to the Gen Y market and what they are looking for in terms of information and content
– What software and tools you can use to manage social networking
– How to engage clients using social networking
– What tools you need to take your office paperless
– The latest in market trends and how they impact your business
– The latest tech to separate the time wasters from those tools that can make you more efficient
– How to make your iPad or Droid tablet an effective marketing/presentation and business tools (including top apps)
(You can see Todd Clarke and Todd Kuhlman present over 100 mobile apps in 90 minutes at the national CCIM conference in Denver, CO – click here – https://www.youtube.com/watch?v=Wjj3bhxHS44)
One of my former students kindly offered this testimonial:
“Todd’s got his eye on the ball when it comes to technology. He knows what works and perhaps more importantly knows what doesn’t work and can help you steer away from traps.” – Richard E. Juge, CCIM, SIOR (National CCIM president 2010)
Would you like to win a new iPad2 with red leather cover (notice the CCIM logo?)
Correctly answers the first 10 questions on our social networking quiz and give us some feedback on the next 4 questions at:
This marketing effort will be used to gauge the effectiveness of social networking in the marketing of the CCIM Technology and Social Networking course http://www.ccim.com/education/course/TSN/TSN0001 .
Very excited – as of 5 minutes ago, our iPhone app to help client’s calculate their property taxes for commercial properties in Bernalillo County went “live” in the iTunes store! It is only 99 cents, and if you provide us feedback to improve version 2 and leave feedback, I’ll gladly send you a buck!
Technology and Social Networking Tools for Today’s Real Estate Professional
This 1-day course, taught by Todd Clarke, CCIM, teaches how to implement the latest technology and social networking tools into a real estate professional’s day-to-day business and add value to clients. Participants will review the latest hardware available, including smart phones, iPads and netbooks, and find software and data storage solutions. In addition, develop a business strategy for using social networking sites such as Facebook, Twitter, and LinkedIn, through hands-on exercises.
Upon successful completion of this course, you will be able to:
Make an informed decision on hardware and software solutions for your business
Determine which social networking sites are best suited to expand your business and inform your clients
Communicate to existing and potential clients through blogs, tweets and other social media
Learn how to add value to your clients’ needs and NOT become a spammer
Course location and pricing
Chicago, IL ~ April 5, 2011 ~ 8:30 am – 5:00 pm
Levine Learning Center
430 N. Michigan Ave Suite 800 ~ Chicago, IL 60611
Members $295 Non-members $395
Instructor: Todd Clarke, CCIM
His fulltime job was as a scientist at Sandia National Labratories, but his interests were in developing computers that the public could use.
His company, MITS, developed the hardware, but he needed a software operating system to make the machine more accesible, and he and heard of a bright young programmer in the Seattle Area, Bill Gates, who might be able to write what he needed. Bill and his partner, Paul Allen worked around the clock from some down and out Route 66 motels to write the first operating system under their new corpoorate name, Microsoft.
In less than 90 minutes, we covered technology and how to best make it work for the commercial Realtor.
Everything from making presentations using your iphone and a portable projector, how to find a $200 netbook, take your office into the digital era by going paperless to the best tech tools to travel with.
The video does a nice job of summarizing the acceleration of technolgy and its innovation. Couple that with changing demographics (for example, did you know there are more people who speak english in China, than there are people in the United States?